Biben Sales Adds Lighting & Energy Manager to Team


Biben SalesRecognizing the opportunity to support its distributors, contractors and end-users in its territory, Biben Sales added a Lighting & Energy Manager to its team.  It’s recent press release stated:

The associates of Biben Sales & Biben Marketing Group are very proud to announce the hiring of Tracy Niedrowski.

Tracy will be our Lighting & Energy Manager.  Her experience includes 10 years with Atlantic Energy and 5 years with Eco Engineering performing audits and bringing direct efforts with institutions, commercial construction, building maintenance companies and bringing value to conversions opportunities while working with the local utilities to assure funding and payback.

Tracy will be working with our specification people in support of those distributors who are likewise stocking and utilizing the products we offer to insure those savings available.

Tracy and her husband, Dennis and two children live in Douglasville, PA.  Her previous experience encompasses our entire territories including Pennsylvania, New Jersey, Delaware, Maryland and Northern Virginia out through Western PA and Ohio.

Additionally, we have the continued support with two experts in Showroom Sales: Sherle Goldman and Vince Ingato.  This brings us additional intelligence, coverage and support in yet another growing segment of our business and the industry we serve with the manufacturers we represent.

Please help us welcome Tracy as I have attached her contact information.

According to NAED figures, Lighting is 34% of their distributors “spend.”  As such our goal is to continue growing this segment, as we have for 60 years now, while continuing to grow our supply business using similar strategies: quality sales people who can bring value to our manufacturers, distributors and their customers selling products through electrical distribution.

  • Aligned partnerships leading customers to a better future through a local experience with personalized services.

To market the best quality electrical/electronic manufacturers with those distributors who allow us to join them as concerned and dedicated associates for the purpose of specifying our products to targeted users in our market place

Thanks to all of our manufacturers for allowing us to continue growing in these more difficult times.  We believe that our ability to add value and services to our manufacturers and customers will assure growth and success for all.

Biben covers the Mid-Atlantic market.  According to Gene Biben, “We saw an opportunity to invest into our customers and suppliers in an ever changing market and with lighting growing, and changing, we wanted to expand our in-house resources to take the agency to the next level of growth.”


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Supporting manufacturers, distributors and others in the electrical channel with accelerating growth through business / channel strategy, marketing development and customer-focused market research. We generate "ideas that deliver results."