Channel Marketing - Other Peoples Money

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The essence of “channel marketing” infers that members within a channel (manufacturer, rep and distributor) are working together to market products, services and applications to generate demand from customers. The term doesn’t infer whom funds the initiative but frequently there are...

Lighting Vision 2020

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Since the beginning of the year, Wendell Strong from Innovative Lighting has penned an exclusive series for ElectricalTrends titled "“Insights into the World of PoE Lighting Technology.”  Wendell has been in the lighting industry for "many" years and has used his insights as a lighting...