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Breaking through the communications clutter that we all receive daily is a huge challenge.  Whether it be trying to reach out to prospects, sharing information with existing customers (and think if the number of customers you have on your books that are not actively called upon by your sales...

Customer Engagement

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In the age of increased customer access to product (internet / online, more locations by distributors, distributors from other industry’s selling electrical product, etc) and a battle for mindshare within distributors and from buyers / potential buyers, some manufacturers are taking action and...

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As the year comes to an end this month has brought changes to a number of key manufacturers which may stem from a common factor.  Additionally, 2018 product and lighting sales performance outlooks are being shared that we thought may be of interest (and in some cases we've added our...