Data analytics. It’s a frequently used term that requires much more than sales information. You’ve heard that the world is awash in data and that every business needs to collect data, manage data, analyze data, be involved in data analytics […]
Data analytics. It’s a frequently used term that requires much more than sales information. You’ve heard that the world is awash in data and that every business needs to collect data, manage data, analyze data, be involved in data analytics […]
Welcome to ElectricalTrends’ Cyber Monday. There’s nothing that says “Thanksgiving Weekend” and signals the start of the holiday season” like Black Friday and Cyber Monday. So, not wanting to interrupt your weekend, we decided to launch ElectricalTrends’ first Cyber Monday […]
In talking with manufacturers, reps and distributors there is concern about the longer-term commercial construction market given a dearth of opportunities for Q4 and beyond, however, the industrial market may represent an opportunity. According to Susan Brooke Sutherland in her […]
This year many companies should be able to find some “extra” dollars around to reallocate. The question is whether they reallocate them to investments to drive business, funding for incremental COVID-19 related expenses that they would do “beyond” what was […]
This week Sonepar USA, the electrical industry’s second largest distributor, announced a number of business development promotions: Scott Schuenke, VP of strategic marketing for Sonepar USA, has been named VP of strategic development for Sonepar North America. Schuenke will be […]
No, we’re not being flippant. The pandemic has been disruptive to all, destructive for many (especially those who contracted COVID as well as in business consequences for many) and tragic for those who lost loved ones. And, for all, it […]
In talking with distributors and manufacturers it is clear that many are actively in the planning and pivoting mode, moving from survivability to thriveability. They’ve stabilized their business financially, emotionally (from a staff viewpoint) and operationally. Now they are looking […]
Over the past 6-8 weeks electrical distributor marketers have focused on an EIE approach. Empathy, information and education. During this quickly changing market it was imperative to let customers know that distributors were open for business, that business models had […]
Chicken Little arrived in the US in mid-March and declared “the world is falling”, and it started to … and has. Humpty Dumpty fell and he then said, since his horsemen were missing (probably unemployed), “Carmen Sandiego will help in […]
A potential outcome of COVID-19 is a rethinking of sales organizations. You’ve now had an opportunity to consider their effectiveness in a different sales environment and hopefully are starting to think about your sales organization “post COVID”. Consider … prior […]
David Gordon
Channel Marketing Group
919-488-8635